What I check before I automate anything.
The use case library shows the workflows. These are the rules I run them through, in order. The first one is the one almost everybody skips.
01 · The one most people skip
Connect the data first
Data foundationMost automation fails for a boring reason: the data it needs was never connected. The numbers live in one app, the customers in another, the schedule in a third, and the truth in your head. Before anything gets automated, the sources have to agree on one picture.
I look at where your information actually lives and how it moves between people and tools. That walk-through is how the bottlenecks reveal themselves: the double entry, the status-chasing, the "it is in the email somewhere." You cannot find the friction without following the data.
Then the sources get connected so they present one truth. Not a giant new platform: usually a few links between tools you already pay for. Automation built on connected data holds up. Automation built on scattered data quietly breaks.
02 · The question that comes first
Audit the workflow, not the tool
The question is never "what AI tool should I buy." It is "which recurring workflow is actually ready." Start from the work that repeats and frustrates, then decide what to do with each step. The tool is the last decision, not the first.
03 · The honest part
Most wins need no AI at all
The highest-value fixes, scheduling, onboarding, invoice follow-up, reminders, contain no AI. They are rules, templates, and one connected calendar. Reach for AI only where the job is genuinely reading, drafting, or summarizing. Spending on AI before fixing the plumbing is the most common and most expensive mistake.
04 · The line that protects you
Keep a human at the high-stakes gate
AI can read, summarize, draft, and recommend. The safe ladder stops at "draft" or "recommend" wherever the stakes are real: a hiring decision, a legal citation, a clinical note. The machine does the typing; a person signs the consequence. That line is where the risk lives, so that is where the human stays.
05 · The unexpected deliverable
"Don’t automate yet" is an answer
Some workflows are too messy, too high-stakes, or too unclear to automate safely right now. Naming those is part of the value, not a failure to deliver. A good audit tells you what to fix first and what to leave alone, so you do not pour effort into automating a process that should be redesigned instead.
The scorecard is the first pass at these principles, run on your business.
It names the biggest leak across deals, time, and cash. If the leak is real, the Hidden Profit Review measures it against your data and turns it into a first pilot plan.
Connect the data · Audit the workflow · Most wins need no AI · Human at the gate · Don’t automate yet