Free swipe file
The Follow-Up Swipe File
20 ready-to-send messages for the moments leads go cold. Follow-up fails at the blank page, not at the intention. This file removes the blank page: copy, adapt to how you actually talk, send.
What's inside
- Section A: the first response. 7 acknowledgment messages that go out in minutes: missed-call text-backs, inquiry replies, DM acknowledgments, and the after-hours catch-all. Each with the timing rule attached.
- Section B: the follow-up ladder. 7 messages on a clock: bid follow-ups at day 0, 2, and 7, same-day quotes, the two-week re-engage, and the 30-day revival.
- Section C: the handoffs. Appointment confirmations, the post-consult recap, and the referral thank-you.
- Section D: the cash bridge. The three invoice messages that keep sent from quietly becoming unpaid.
Every message carries the same rule: automation handles the speed, a human still closes the loop. Regulated conversations (medical, legal, leasing) stay informational until a person takes over.
Free download
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The site is static, so the file is not truly locked. This just lets me know who is fixing their follow-up.
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The Leak Calculator turns your lead volume and response speed into a dollar figure in about a minute. The Hidden Profit Scorecard ranks where your operation leaks worst across deals, time, and cash.